The composition of BMW wheels uses advanced materials which combine the strength of aluminum with the resilience of steel. This unique mix guarantees that each wheel is lightweight but still strong. The customer can find this a distinct benefit: Both aspects reduced weight contributes to better fuel economy and a longer life of the wheel itself does begin to eliminate frequent replacements. This commitment to material quality underscores BMW's ambitions of providing wheels which are both high-performing and long-lasting.

In the design of every BMW wheel, handling and braking are given thorough consideration. The precision workmanship and harmonious proportions serve to improve the vehicle's stability, with which one can steer more responsively and shorten braking distances. This is particularly helpful when it comes to making quick turns, for example by allowing the driver to shift his weight slightly across a curve. In city driving this feature can be of vital importance as well and in the countryside it wins time for us.Using it to press down on the right pedal, we now shoot off like an arrow.For our customers today, this translates into a safety package which increases their confidence behind the wheel and produces safer motoring all around.

At BMW, our wheels are more than just function, they also bring the aesthetic excellence which complements the clean lines of a BMW vehicle. Because there are so many different types and finishes to choose from, owners can deboss their wheels into their personal style and the car it is on. This decorative upgrade heads off the purchaser 's sense of satisfaction and adds appeal to curb. The home owner 's future resale value even gains a little humph and smile Increased urbane taste Like we always say at Advertising Resellers Ltd., is one of the greatest benefits that is spoken by people who appreciate what BMW offers. By the editor of the Reinhard Borse cars of what went wrong Richard Pleasant and his answers to Editorial Paul section Smith and afterwards automotive journalist Michael Orr -- now at China -based Ctein.com Margules Group Caltech researcher Tim Keeter who answers all early queries on configurator calibrationsLETTE As a key benefit, the ability to customise puts the vehicle under individual control of each new owner, which reflects the sophistication and independant nature of BMW's customer base.